Owner and Creative director at Pure, Charmaine is regarded as one of the world’s leading colourists with over 25 years’ experience. Colour technician with Vidal Sassoon where Charmaine trained, worked and taught, she travelled across continents using her extensive knowledge. Charmaine teamed up with Jazz Fosker (leading stylist) and continued her travel around the world teaching precision haircutting and bespoke colouring while sharing their expertise and skills as leaders in their field.

With endless amounts of experience Charmaine’s vision is to bring her love and passion with hair teamed with image consultancy and holistic beauty in one space

Charmaine would like to welcome you to Pure Salon in Colchester.


Charmaine Piche-baker

Owner/ Creative Director


Your team


Jazz Fosker

International Independent educator and Lead stylist, Jazz Fosker brings us over two decades of vast experience within the industry. Working alongside Charmaine, (leading colourist and salon owner) for many years they are bringing their dynamic duo to Pure.

Formally an instructor at Vidal Sassoon and leader at Mahogany Academy, lead Jazz to travelling extensively across the globe to Russia, America and Europe.

Jazz brings to us her wide range of knowledge and precision cutting skills, along with her unique consultation, advice and engaging style enabling her to connect with all her different clients.

For appointments book well in advance to save disappointment.



Alana May Goodhew

Alana is one of our most senior stylists with over ten years’ experience in the industry. Specialising in beautiful cuts and colour, bridal, prom and party styles, blow drying, hair up, curls and other creative work.

She places high value on listening to her clients, understanding their needs and respecting their hair. Alana strives for an unrivalled personal service and complete customer satisfaction.

Book today for a stunning hair experience.



Toni Proud

Beauty Therapist





Facialist & Beauty Therapist

Romi Olley

Trained at the London Institute of Beauty Culture Romi has been in the industry performing beauty treatments for over thirty years’. She is highly experienced in all aspects of Beauty Therapy to which lead her to become a trainer in her field. She has worked in several high end salons’, west end department stores, as well as owning her own salon in the past. Working with numerous prestigious and sought after beauty brands including Sisley and La Prairie, Romi has drew upon her vast experience and become specialised in Facials allowing her to transform clients skin and general well-being.





Beauty, Styling and Photography

Sian Elan

Our amazing Makeup artist & clothes stylist.

Sian has been a Makeup artist for over 10 years, as a former model she now works on the other side of the camera (SianElanStudios)

We are proud to have her services at Pure, Sian has worked with many high end beauty and fashion brands including Laura Mercier and Topshop/Topman, but does not believe in the hard sell, Sian can help you look and feel fabulous, without spending a fortune.

If you have a special occasion, wedding, birthday or just want a lesson, come and meet Sian, she can make you look even more beautiful.

Sian also runs accredited make up courses.


Want to work with us or just internship?