Charmaine Piche-Baker is regarded as one of the world’s leading colourists with over 25 years as a top stylist. Starting out as a technician with Vidal Sassoon; progressing into teaching in the London Academy and then rising to Head of department of the schools’ has enabled Charmaine to travel across continents using her extensive knowledge, including styling the rich and famous in Vidal Sassoon’s Beverly Hills salon for many years. Charmaine and Jazz Fosker (our leading stylist) have worked together for many years, travelling the world teaching precision haircutting and bespoke colouring while sharing their expertise and skills as leaders in their eld. Charmaine also works with Zone-Concept based in Italy and is an ambassador for the brand. She remains passionate in helping women achieve their best and boosting their inner condence.

We are delighted to welcome Sian Elan to pure. Sian is a fully qualied MUA that is trained in special eects and airbrush makeup, Stylist and Model Manager will be oering makeovers & make up courses, styling & photo shoots. So whether you’re after a makeover for a special occasion, want to the learn the secrets of the professionals or want to book a photoshoot for yourself or treat a friend, pop in and talk to Sian.

Romi trained at the London Institute of Beauty Culture and has been in the beauty industry for over thirty years . She is highly experienced in all aspects of Beauty Therapy . She has worked in several high end salons, West End department stores and as a trainer. She has worked with numerous prestigious & sought after Beauty brands during her career. Concentrating as a facialist she draws upon her vast experience to transform clients skin & general body appearance. Her positivity, beliefs & encouragement is inspiring and infectious. Allowing clients to achieve & maintain their desired goals . Currently she works in Liberty of London as a facialist and make up artist.

With a passion for hairdressing and international independent education, Jazz Fosker brings two decades of experience as an instructor with Vidal Sassoon and a leader at Mahogany Academy in London to pure. as our lead stylist. Travelling extensively across the globe to places such as America, Australia, Canada, and Japan, Jazz has delivered seminars and presented shows. Her unique and engaging style enables her to connect to all dierent customers. Jazz’s track record, skills and passion speaks for themselves – a rewarding and refreshing hairdressing experience is ensured.

Sam is our nail and lash genius oering manicures, pedicures with OPI and CND nails. Sam is a full qualied level two beauty therapist and oers a wide range of other treatments. With over 3 years experience Sam, who also is a show jumping champion and looks forward to greeting you in the salon.

Alana is one of our most senior stylists with over ten years’ experience in the industry. Alana specialises in beautiful cut & colours, bridal, prom & party styles, blow drying, hair ups, curls and other creative work. Alana places high value on listening to her clients, understanding their needs and respecting their hair….and she strives for an unrivalled personal service and complete customer satisfaction! Book with Alana today for a stunning hair experience.

Alana is one of our most senior stylists with over ten years’ experience in the industry. Alana specialises in beautiful cut & colours, bridal, prom & party styles, blow drying, hair ups, curls and other creative work. Alana places high value on listening to her clients, understanding their needs and respecting their hair….and she strives for an unrivalled personal service and complete customer satisfaction! Book with Alana today for a stunning hair experience.